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Fast, furious, and free-to-play.

di động publisher and developer Kabam has released Fast và Furious: Legacy, available now on iOS và Android. This continues a trkết thúc of movie franchises taking advantage of the lucrative sầu điện thoại market. Legacy is an action-racing game that re-creates moments from all seven Fast và Furious movies, including Furious 7, which comes out on April 3.

“We approached it as fans of the Fast & Furious franchise,” Cuz Parry, creative director for Fast và Furious: Legacy, told GamesBeat. “What iconic cars would we lượt thích khổng lồ drive? What cities would we lượt thích to go & visit from the movies? What Fast & Furious villains would we lượt thích to lớn take on & interact with? With that as our filter, và Universal as an amazing partner, we were able lớn come up with something we think should satisfy fans of the franchise — those that have sầu been there from day one and those that are jumping onkhổng lồ the thrill ride that is a Fast và Furious movie for the first time.”

It used lớn be that big franchises would release games on console khổng lồ coincide with movie releases, but these days properties like The Hobbit và The Avengers go to lớn sản phẩm điện thoại.

“I think from a purely business and audience perspective, heading inlớn Mobile makes sense,” Parry told GamesBeat. “You can reach more people cost effectively & connect them with their favorite franchises. Console gaming experienced a saturation of licensed titles, & many gamers attached a stigma to licensed franchises. The audience for free-to-play games is much larger than the console audience — everyone has a phone or tablet. And this audience is far less likely to lớn attach a stigma lớn a licensed game. They want lớn enjoy their favorite franchises conveniently and for miễn phí. thiết bị di động gaming provides exactly that opportunity.”

The sản phẩm điện thoại market is huge & growing. It could reach $30 billion, with revenues expected khổng lồ exceed the console industry’s, this year, according to market researcher Newzoo. Kabam previously released Fast và Furious 6: The trò chơi for Mobile, so this isn’t its first spin with the franchise.

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